Need help wrapping your mind around hoisin?
You need to know two things. First, it’s made from soy residue. Which sounds kind of gross, but actually means that hoisin is jammed with savory goodness.
Second, hoisin is the ketchup of Asian cuisine. Which sounds like an oversimplification, but actually means it’s delicious in an addictive sort of way.
To learn more about hoisin, check out my latest Off the Beaten Aisle column over at Food Network. And try my recipe for hoisin turkey meatball grinders with spicy tomato relish.

One bite. You don’t have to like it. You just have to try it.
My day job is food editor for The Associated Press, the world′s largest news organization. It′s a seriously cool gig. I get to influence what millions of Americans eat. I watch the trends, break the news and taste many of the best (sometimes worst) foods. And I get to share it all via thousands of newspapers and websites.
















